Many businesses are now using social media to boost their profiles and customer database. In my experience many small business owners are either to short of time to start building up their profiles or worried they won’t get it right, so they just never start.
To get started you need to decide which social media channels have features that will help promote your business.
- Some business’s benefit from using a visual platform such as Instagram. For example an eyebrow specialist, Nina Coombs, benefits from creating a visual portfolio showcasing her work.
- Facebook is good for business’s that wish to promote events, services or products; such as a sale or a competition. Facebook allows the user to give potential customers as much information as they want and posts can be boosted to a targeted audience and videos and adverts created. It allows you to build a community around your business. It must be noted though that however big your Facebook following it does not impact on your organic reach meaning that in order to get your posts seen by a large audience you have to pay for them through Facebook Ads.
- Twitter is a great way to connect with customers directly and keep them updated with short posts in real time. It is hard to generate actual business from Twitter but often a great way to establish brand awareness with your fellow tweeters.
- Google+ also has its uses and is a great platform for businesses with a physical location as these will show up in Google’s local search results and it is a platform on which to gather reviews.
These 4 are the most popular but there are certainly more out there.
I specialise at KoreroMedia in helping the small business get set up on these social media channels and getting them all linked in together so please do not hesitate to be in touch if you have a query or would just like to discuss your business’s options out there in the world of social media.
Jessie at KoreroMedia